Success Stories have one common ingredient --> Effective
The first impression
made by a company in a new market usually has a direct
influence on the course of events that follows.
or unfavourable opinion is rarely a matter of chance.
Our job is to manage the situation.
The image of
a company or a product is sometimes unforeseeable.
in a new context. Cultural, religious and behavioural
differences are not just details and it is important to
be aware of
them and adapt intelligently.
situation will perhaps make it necessary to emphasise this
or that strength, take into account the specific nature
of the local market or to simplify, even improve, the general
manner in which the company presents itself.
ingredients of communication that work in one country are
not necessarily ones that will work in another country.
In a world
in which media coverage has reached gigantic proportions,
the reality of a company seldom makes headlines.
thing that counts today is how that reality is perceived.
Hence the importance of ensuring effective communication.The
Opinion Business - Reputation Building, Opinion - Brand
At The Opinion Business, we are convinced that priority
has to be given to credibility, hence to the creation
of a climate of confidence.
It is with
this in view that among our activities we place particular
emphasis on lobbying, sales arguments, press reports and
press relations in general.
Brand" cannot effectively be created without an optimum
level of credibility.
a company's credibility, the better it is accepted. The